Tuesday, April 04, 2006

EXCESS BAGGAGE - Branding and Tourism

The March 4th episode of BBC Radio 4's Excess Baggage with Sandi Toksvig featured a couple of Last Chance To See related snippets.

Firstly, the challenges that post-genocide Rwanda has faced in rebuilding its reputation as a tourism centre since 1994 has largely centered around their Mountain Gorilla population.

The "Homer Simpson" syndrome mentioned in the programme would probably equally apply to Rwanda in light of movies like "Hotel Rwanda" (starring Don Cheadle) and "Shooting Dogs" starring John Hurt.

And secondly, the effect of the movie "Madagascar" on tourism there. One disappointed traveller learning (after they had bought their air tickets) that Madagascar does not have populations of lion, zebra and giraffe...

Streaming audio is available at the Excess Baggage site of course.